2019Vape may continue to shuffle
After a certain market investigation and speculation, I personally think that 2019 will be the period of Vape's continued reshuffle. Before that, the language 2018 will be the first year of Vape pen, in the year that will pass immediately, the high-powered Vape that was sold before. The limelight was clearly covered by Vape pen. However, with the rise of Vape pen, Vape's shuffling cannot be avoided. Vape's sales model and Vape's technology are constantly innovating, and with the change of mid-end users, I believe that in 2019, the Vape market will continue to shuffle.
From the perspective of consumer groups, the Vape consumer group has gradually transformed from a player group to a smoker group. The market transformation is closely related to the development of iqos and the ban and the rise of nicotine salt E-liquid technology. From the search index point of view, the search for Vape and the search for the user group of smoking cessation has been highly coincident, so the future market power has basically locked the market for the cigarette market, Vape pen has become the trend of the times.
There are three main types of Vape pen: disposable Vape pen, Cartomizer Vape pen and oil-fillable Vape pen. From the qualitative point of Vape pen itself, its design is designed for the largest group of novices.
Secondly, from the current mainstream Vape pen products in the market, whether it is domestic or foreign, it has been proved by the market practice that the Cartomizer Vape pen is the mainstream. For example, the Jupe Cartomizer Vape pen has an annual sales volume of tens of millions of dollars. Although it is not as fast as foreign countries, it has reached a million level.
Because of the speciality and experience of the Cartomizer Vape pen, the formation of a strong closed-loop repurchase consumer has prompted consumers to continue to purchase Cartomizer, thereby increasing customer stickiness and directly increasing the turnover and profit of the operating store. From the perspective of marketing strategy, merchants are also more willing to recommend this simple and practical replacement kit, which will promote the prosperity of the Cartomizer Vape pen market.
In terms of market development, the domestic Vape pen market will return to the traditional channel, and the major brands are already vigorously exploring. The reason why the traditional industry can last for a long time is to crack down on the disruption of the market operation order, strictly control the price, prevent the goods from being sold, and ensure the interests of the operators at all levels. Without the support of profit, the store has no good service and after-sales, and the final result is passed on to consumers.
Without profit, there will be no promotion and operating expenses. If the brand is difficult to grow and grow, it will be passed on to the store. Without brand awareness, it will form a backlog of inventory and it is difficult to sell. The essence of business operations is profit, not feelings. However, the profit margin is very large and the profit margin is very small, which is not conducive to the development of the brand and the market. The huge profit margin will make it difficult for consumers to bear, and it is also destined not to go long.
Vape pen new products continue to introduce new speeds, it seems to return to the era of the big smoke last year, there will be new vape host, atomizer, E-liquid in the next few days. Some of these products have no long-term planning, and they are able to make a wave of energy in the heat of the market. It is not difficult to create a short-term explosion product. The hard part is long-term hot.
Short-term hot products must have problems in the control of supply control, product quality and price system. Therefore, in order to maintain the long-term development of the brand, we must abandon the idea of short-term speculation. Now Vape is in the right track, the "Vape" national standard is already being approved, and the "Electric Business Law" is about to be implemented. A Vape pen needs to have a good brand, good quality, good price control, and a product with capital to survive for a long time. Develop and grow.
The product positioning is wrong, the quality is not good, the price control is not good, and no brand-like products are inevitably unable to survive. The product itself determines whether it can go. The model determines how far a product can go, and capital determines how wide a product can go.
The current Vape market is not very cognizant about the brand, but as time goes by, the novices will gradually increase their awareness of the brand, and the choice of consumers will bring the reshuffle of traditional online and offline stores. The combination of online and offline mode will be a big trend, the line is the offline flow, and the line is the offline promotion.
If the brand wants to go well, the brand should not focus on how to sell the product well. Instead, it should focus on how to sell the distribution store well and spend a lot of money on promoting the product. Draining to the official retail store, and the source of the store to sell customers, is tantamount to killing chickens and taking eggs. On the contrary, it is the best policy to find ways to make offline stores and online diversions.
All in all, the future development model of the domestic Vape market will be completely changed, and it is crucial to accurately grasp the market trend and choose the right mode and good method.
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