2020 China vape industry market operation monitoring report released
Recently, a consulting company released a market operation monitoring report for the vape industry. The report conducted a research and introduction on the domestic vape market situation and typical cases of enterprises, as well as the main problems in the market, consumption preferences, consumption frequency and Market prospects were analyzed and predicted, and some suggestions were given. The report is more comprehensive and contains 40 pages.
The data in the report shows that 40% of the interviewed users have not formed vape usage habits, and nearly 30% of vape users are only in the state of trying to buy vapes with lower prices, indicating that the current Chinese vape market is popular The rate is still low, a stable consumer group has not yet been formed, and there is a certain room for development in the industry.
Although the individual descriptions in the report are no longer in line with the current industry situation; although the market size data released are inconsistent with the previously published data, they still have a lot of reference values for vape companies and e -Cigarette industry researchers learn and understand.
The Chinese vape market size will exceed 9 billion yuan in 2021. Affected by factors such as tax rates, price increases, and strengthened national control, my country's cigarette production and sales are showing a slowing trend. With the gradual increase in consumer health awareness, vape as a supplement to traditional cigarettes, its consumer demand and market size are showing an increasing trend year by year, the market size is expected to reach 9.17 billion yuan in 2021. However, the country's regulatory policies and standards for vape are not yet perfect and should be cautious about the industry's development prospects.
Analysis of potential difficulties in the development of the Chinese vape industry. Analysts of the consulting company believe that the development of the vape industry is uncertain due to the influence of various factors such as geographical concepts, consumption habits and traditional industry strength. In areas where the traditional tobacco industry is developed, the vape industry will be pressured by many aspects of competition in the tobacco industry, local consumer acceptance, etc. In some coastal areas of China, consumers have high income levels and are willing to accept new The scale of the product and traditional tobacco industry is relatively small, and the development opportunities of the vape industry are greater.
Good taste becomes the main selling point and improvement demand point of vape products. In the survey of the main considerations for purchasing vape products, 67.6% of the netizens surveyed regard the good taste of vape as an important basis for judgment. In addition, 47.0% of the surveyed netizens expressed the hope that vape products will provide more flavors in the future and become the most important factor for improvement. As a consumer electronics product, vape's experience has become the most important factor for consumers.
After the closure of the online channel, the vape industry's reshuffle process accelerated, and offline stores will become the main sales channel in the future. With the introduction of the ban on online sales, small vape brands that originally relied on traffic and Internet marketing gradually withdrew from the market under cost pressure. The vape brand with certain financial strength has actively deployed offline through various channels to seize the consumer market .
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