Beijing vape exhibition boosts offline channels
The State Tobacco Monopoly Administration and the State Administration of Market Supervision and Administration jointly issued the Circular, re-emphasizing that various market entities must not sell vape to minors, and explicitly required vape-related companies to close Internet sales channels. vape shops and products removed.
After the "Announcement" was issued, many vape brands have issued articles stating that they have resolutely implemented the vape Internet embargo policy. Among them, the news released by Xuejia stated that it complied with the requirements of relevant state departments and platform parties; Bode said that it implemented the relevant provisions in the "Notice" and insisted on doing business only for smokers; Yueke published its push through its official WeChat public account Document, support and implement vape online embargo decision, terminate all sales and advertising online
vape's current strategy is to control the rhythm and transfer the cost of funds to agents. "The strong development of offline channels must be the most efficient company in the end. For enterprises, vape is an industry, and the national standard does not interfere with the development of offline channels. As we all know, the core competitiveness of the exhibition is to help The company realized face-to-face trade negotiations and developed offline dealers and traders. After the vape was powered off, the companies have switched to offline. The CEE Beijing vape exhibition, which is one of the three major vapes in China, has become an vape company. An avid platform.
For the CEE Beijing Consumer Electronics Show and vape theme exhibition, which has accumulated a database of hundreds of thousands of professional buyers in the consumer technology industry in China for eighteen years, it will fully develop offline channels for consumer electronics atomizer product companies. After the online ban on sales on November 1st, offline channels became a scarce resource overnight, and there was an undercurrent of competition around the offline. The first round of pre-sale area planned for the vape exhibition area at the end of the year was 8000 square meters. It has sold out 60% in just two weeks. The vape cafes have responded in succession, and the major special outfits have become famous. June 2020 The 30th non-burning party will be staged soon.
After vape online sales were banned, many vape companies increased their offline channels. Unlike traditional tobacco sales, which are strictly regulated, the supervision of vape's offline sales channels is still in a blank period, which provides favorable conditions for vape companies to compete for offline channels. For now, vape enterprises are exploring offline channels. The emphasis of market promotion depends on participation in exhibitions.
After the vape online ban "Announcement" was issued, major vape companies have stepped up their efforts to expand offline channels. For example, Xueka launched the same-city direct delivery service, and began internal testing in more than 10 cities, including Beijing, Tianjin, and Shanghai; Bronte expanded its offline terminal scale.
A number of people in the industry said that there are still many things that are not clear about the current regulation of vape, and industry standards should be introduced as soon as possible. The introduction of the new policy will promote the more standardized development of the vape industry to a certain extent, and the real player, the regular tobacco army, may be expected to participate in the competition. At that time, the vape industry can truly be regarded as a new industry that can be expected in the future. In terms of key development of offline channels is the future direction.
With a first-class exhibition quality, a high-end customer base, and comprehensive supporting services, CEE will make a new step a year and steadily move towards "CEE Dream-Create the World's First Exhibition of vape Industry", and provide vape for China and the world. Industry brings more, better and newer business opportunities!
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