Business model innovation in the vape industry
Compared with other industries, the vape industry is still in its infancy, and his business model is constantly changing and innovating. With the gradual popularization of vape and the deepening of vape culture, I believe that there will be more business models in the vape industry in the future. So what is the innovation of its business model in terms of the current vape status?
Recently, negative news about the vape industry has been very popular. Many media have reported vape's negative news, which has led people to doubt the safety of vape. Even many reports point out that vape is more harmful than cigarettes.
The vape industry quickly responded to relevant positive articles. As an e liquid manufacturer, it is not convenient for us to express our own rebuttal opinions, otherwise it may be self-satisfied, but this does not prevent us from discussing the current business model of the vape industry.
The outbreak of IQOS in Japan has caused worldwide concern about vape, an emerging industry. Vape is not just there. It has been more than a decade since the first smoke-to-smoke equipment. Why is the new vape now? What about fire? Personal analysis believes that vape's original smoke is the promotion and promotion of the banner and purpose of smoking cessation, but it has not achieved the desired effect. It is not that the product itself has problems, but that the smokers' dependence on cigarette addiction has not been fundamentally solved. Or it does not solve the core problem of "addiction" in the pre-smoking period of smokers. Later, the use of large smoke vape is not the use of people to quit smoking, but vape lovers, some players, mainly in Europe and America.
Today's popular vape is vape pen, vape pen can meet the needs of smokers for the smoke, the core of vape is e liquid, the gimmick about negative news is the health problem, that is, the safety problem of e liquid, vape pen e liquid's current leading technology is nicotine salt extraction technology, and the country will soon introduce relevant industry standards.
Any industry is ahead of the standards and policies. It seems that there is already an outbreak in this industry, so the national standards will be introduced one after another. From a personal point of view, the core of national concern is safety, health and taxation. Grasping the general direction of these points, products that can truly solve the actual needs of smokers will surely become a leader in the industry. If there is no standard in an industry, it will not form an industry. Therefore, the state attaches importance to the introduction of policies and standards, which indicates the future development prospects. At the same time, it will inevitably eliminate some fake and inferior merchants.
Don't think about vape health unhealthy. You only need to consider how much the traditional cigarettes are harmful. The harm of cigarettes is already recognized in the world. Except for nicotine like vape, it also has carcinogenic tar and other harmful substances produced by burning.
Regarding the business model innovation of the vape industry, most of the major manufacturers are currently oriented towards product research and development. The sales channels are mainly trade export, e-commerce, and agent OEM/ODM. The channel of trade export is worth continuing and progressing. 90% of the e-commerce channels should have a small profit, because the middle profits are all advertised, and there should be no less inside or outside the station. Agents must look at their own ability. Personally think that the above channels are still too traditional. More than 90% of China's 350 million smokers do not know what the new vape is, or have not touched vape. You think about the most accurate customers, but you don't know your existence. How much? A sad thing. To change the current situation, the answer must be online, not online. Why is the line now becoming a toon? Because compared to many various costs on the line, traffic costs and transportation costs, offline efficiency is higher, because the cost is lower, and most importantly, smokers can be exposed to your vape products at close range. You can also try the effect of vape.
How to innovate the business model, it is recommended to think more, learn some successful business models of the industry, or learn from some successful models of other industries, and combine the reality, develop a business model that suits you, and stand on the highest point of the world to think about you. The project, don't fall into the whirlpool of your own products, I give this kind of thinking a name, and go out in real time. We have to think about whether the vape industry can be linked to big health? Can you combine with social? Can you attach to big data? Can you form a strong user link? Can you open up new retail? Can it be related to the blockchain? In fact, there is still a lot to think about.
The industry unicorn must be integrated with the overall industrial chain, business model innovation, strong link with users, capital's energy, cross-border integration is essential, vape industry unicorn must not be the vape industry Those who can trade out must be cross-border.
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