Canadian health groups focus on the promotion of vapes

Health-related groups in Canada hope that Health Canada can crack down on some recent advertisements, and some of these TV and social media ads seem to promote an vape lifestyle.

These health groups also include the Quebec Tobacco Control Alliance, which requires strict use of existing laws and regulations to ensure that underages are protected from underage advertising.

On May 23, Canada passed the new Tobacco and Vape Products Act. The law includes restrictions on product promotion, including: 1. Prohibition of advertising products that appeal to young people, such as attractive designs and tastes; 2. Lifestyle advertisements related to tobacco and vapes.

Neil Collishaw, director of research for smokers in Canada, points out that vape consumption is rapidly expanding among young people. "This is the first step in nicotine and tobacco addiction," he said in an interview with the Canadian Press.

The Quebec Tobacco Control Alliance noted that advertising for these products is “ubiquitous” abroad, including the display of service stations and posters for bus shelters. These ads are seen by teenagers as “fashionable, attractive and harmless gadgets,” said Alliance’s co-director Flori Dukas.

DOUKAS hopes that Ottawa will impose restrictions on the deployment of vape advertisements to ensure that these advertisements are only visible to adults or smokers. She said: “Research shows that those who have used vape products are likely to become smokers up to four. Times,"

Les Hagen, president of the Smoking and Health Initiative, recalled in a statement, "Since tobacco companies no longer broadcast ads on Canadian television, they have been around for 50 years."

The right to manage tobacco and nicotine is shared by the federal and provincial governments. Some provinces have adopted stricter nicotine advertising rules, while others do not. These groups require Health Canada to ensure that Canadian children in all areas are protected.

Eric Gagnon, senior director of Imperial Tobacco Canada's corporate and regulatory affairs, completely rejected the group's allegations of advertising. “Not at all,” he said in a telephone interview. “There is no commercial for vape products in the arena or on campus. He explained. “We are working with our customers to ensure that retailers do not sell these products to adults. ”

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