Coming to vape advertising
Many people may think that the promotion of vapes is becoming more and more outrageous. Indeed, as a practitioner of the vape industry, I can't stand it anymore. Non-objective and false publicity has spread. The content of online vape promotion can be I saw that the word "clearing the lungs" is the most prominent, and it has been proven a long time ago that vapes do not have the function of clearing the lungs, but such publicity has been promoted by vape and e-liquid manufacturers, which has led many people to think that Vapes can clear the lungs.
Since September this year, various e-commerce platforms have begun to rectify this phenomenon. For example, Taobao, Pinduoduo, and JD.com have notified the merchants of advertisements for rectification of products within a time limit in the form of a notice in the background, and provided keywords that need to be rectified. The following is Taobao's target for electronic Notice from smokers:
According to the relevant provisions of the Advertising Law of the People's Republic of China. The product shall not falsely or misleadingly publicize the quality, use, and effect of the product. "Electronic cigarettes" shall not falsely promote the effects of "quit smoking, clearing the lungs, and detoxifying." Even if the merchants do self-examination of vape-related products in the store, please delete the relevant information and rectify it before September 27. Taobao will control the illegal products on September 28.
After September 28th, I searched for vape and e-liquid products on Taobao again. From the records I have browsed before, indeed, many businesses have been rectified, but more businesses have not been changed at all, such as " Promotions such as quitting smoking, clearing the lungs, and detoxification even appeared in the product title.