Companies should consciously prohibit minors from buying vape

There is a saying in China called "preparing for danger in times of peace", that is, even if you are safe now, you must prevent dangerous things from happening. This sentence is suitable for the vape industry. It can be said that vape is born from the comfort of everything, but as soon as the supervision comes, it becomes a huge crisis, and this crisis has hit the vape industry hard, and the reason is the lack of awareness of the crisis. Strong, such as the laissez-faire for minors to buy vape.

In November 2019, the biggest reason for the complete ban on vape online platform sales was the protection of minors. In addition to closing the vape purchase channel on the online platform, even offline brick-and-mortar stores were warned not to sell vape to Minors, and adopted some warning labels such as "Minors are prohibited from using vape" in the store.

This time the online platform ban is devastating for many vape companies, and all of this is related to vape's failure to consciously prohibit minors from purchasing vape.

The widespread use of vape by minors is not a matter of a day or two. Around 2016, online media often reported on the widespread use of vape for adults. In 2018, the regulatory authorities also expressed relevant opinions on this issue. However, these are all in vain. Minors can still easily buy vape, and it is getting more and more serious. In the end, the entire vape industry has ushered in a devastating blow.

You may think that it is difficult for companies to consciously prohibit minors from buying vape. Indeed, I agree with it. After all, when we sell vape and e-liquid, we cannot identify whether the other party is a minor or not, but there are also We have to admit this situation, that is, none of us has consciously formulated or implemented measures to prevent their vape from being purchased by minors before the ban. Companies in our entire industry have always been concerned about the purchase of vape by minors. It's laissez-faire.

For adults, in addition to being able to easily buy vape and e-liquid through the online platform, minors can also easily buy vape and e-liquid in the physical store first, but minors can not buy vape and e-liquid first. Any obstacle, even some businesses take minors as their main customer group. For example, some vape stores open stores near the school, and some salesmen sell vape to shops near the school. Minors as their own marketing targets.

It is these unscrupulous businesses that make the problem of vape use by minors become more and more serious, and it is also the unconsciousness and laissez-faire of vape companies that make this situation fail to improve, and there is no sign of improvement in the future, so a comprehensive The online ban quickly hit, causing many small and medium-sized enterprises to suffer a disaster.

This comprehensive network ban has completely blocked the channels for small and medium-sized enterprises to sell vape and e-liquid. They do not have the strength to build the channels for offline physical stores. In the end, vape can only become a profitee of some powerful companies. , and most small businesses eventually decline, which may be the consequence of their inability to consciously prohibit minors from purchasing vape.

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