Conditions for the rise of domestic e-liquid
In the past few years, the sales profit of domestic e-liquid in the market is far lower than that of imported e-liquid, so many so-called routine oils have appeared on the market. Routine oil is produced by some domestic e-liquid manufacturers themselves. The domestic e-liquid is disguised as imported e-liquid through export to domestic sales, and it is sold in the country. In 2017, the routine oil reached the peak of the market, and the sales volume has surpassed the regular imported e-liquid.
It can be seen that the quality of domestic e-liquid is not inferior to that of imported e-liquid. What is lacking is word of mouth. Therefore, in order for domestic e-liquid to rise, the first thing to do is to create a good reputation for domestic e-liquid. At present, domestic users have certain doubts about the quality and safety of domestic e-liquid, which is also the main bottleneck for the development of domestic e-liquid. In order to improve users' confidence in domestic e-liquid, manufacturers should strengthen quality control and quality management, and at the same time strengthen market promotion and education, so that users can understand the production process and quality standards of domestic e-liquid, and enhance users' confidence in domestic e-liquid. awareness and trust.
In the past, some manufacturers tried to save costs by producing low-quality products, but this has changed in recent years. Many Chinese manufacturers have invested heavily in R&D and developed e-liquids that meet or exceed the quality of imported products. Therefore, when the word-of-mouth domestic e-liquid is recognized by everyone, the domestic e-liquid can quickly seize the market of imported e-liquid by taking advantage of the price advantage.
Secondly, it is necessary to strengthen the crackdown on unlicensed e-liquid small workshops and prevent inferior e-liquid from entering the market. In the past period of time, due to weak supervision and chaotic management, the quality of e-liquid produced by some small unlicensed e-liquid workshops was extremely poor, seriously endangering the health of users, which is also an important reason for the decline in the reputation of domestic e-liquid. reason. Therefore, the government should strengthen the supervision of the e-liquid market, strictly review the raw materials and manufacturing environment of e-liquid, severely punish small workshops that produce without a license, prevent inferior e-liquid from entering the market, and purify the domestic e-liquid market .
In addition, it is necessary to improve the innovation capability of domestic e-liquid. With the increasingly fierce competition in the market, manufacturers should strengthen technology research and development and product innovation to create internationally competitive brands and products. In the field of e-liquid production, technological innovation is an important means to maintain market competitiveness. Only by continuously strengthening technological research and development and developing new e-liquid products can we meet the needs of different users, increase product added value, and enhance brand influence.
Cigarettes made in China have been on the rise in recent years. This trend is largely attributable to high-quality domestically produced e-liquids, which offer a range of flavors and strengths and are popular among Chinese consumers.
Finally, manufacturers can invest in marketing and brand building to enhance the product's reputation. Through cooperation with influencers, it is also necessary to enhance the innovation capabilities of domestic e-liquid. Innovation is the key driving force to promote industrial progress. Only continuous technological innovation and product innovation can better meet the needs of consumers and enhance market competitiveness. For domestic e-liquid, it is necessary to try to develop new flavors and categories under the premise of ensuring the quality of e-liquid, so as to increase consumers' choices. At the same time, it is also necessary to pay more attention to environmental protection and health in the production process, adopt more environmentally friendly and healthy raw materials and production processes, and improve product safety and sustainability, so as to better adapt to consumers' increasing awareness of environmental protection and health.
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