Difficulties in the development of the Vape industry

By 2019, the development of Vape has been worse than 20 years. Now there are many mature products in Vape or e-liquid products, but the industry standard of Vape has just been introduced. The Vape industry standard, what are the difficulties in the development of the Vape industry?

Capital has set off the Vape carnival, and the improvement of product technology has improved the user experience. In the case of the influx of entrepreneurs this year, the development of the Vape industry faces other difficulties than the price wars and subsidy wars.

1: Laws and regulations are seriously lagging behind the development speed of Vape;

Due to the lack of clear policy support, the corresponding industry standards have been stagnate, making the current laws and regulations lag behind the development speed of the entire industry, and the industry normative needs to be strengthened. Without clear laws and regulations, the development of Vape will remain chaotic, and Vape has a competitive relationship with cigarettes. Therefore, many companies have a wait-and-see attitude toward the development of the Vape industry, or The -cigarette industry is a short-term, profitable industry with no long-term development strategy.

2: Negative media publicity brings public opinion crisis;

The domestic media's negative reports on Vape are mainly concentrated on two aspects: one is about the false propaganda of “smoking cessation”, and the other is the question about the security of Vape.

Domestic negative public opinion misunderstands consumers, which is easy to cause difficulties in the promotion and promotion of Vape. The domestic market has relatively slow acceptance of new things and the one-sided coverage of domestic media, which is not conducive to product promotion and market promotion.

3: The industry has low barriers to entry and companies are more dispersed;

The Vape industry has a low barrier to entry. At present, the Vape industry has a large number of enterprises and a small scale. The major enterprises are mostly distributed in Shenzhen Shajing, Fuyong, Xixiang, Gongming and Longhua, but about 70% of them are Companies with less than 50 employees are very small. The market has not yet formed a brand that has control over the industrial chain, and the market concentration is low.

4, the confusion of e-liquid taste;

The taste of e-liquid is confusing. In addition to various tastes, there are also some functional e-liquids, such as e-liquid, which can enhance sexual function, melatonin and CBD e-liquid, which can help sleep. , a variety of vitamin e-liquid, and even marijuana e-liquid, cannabis e-liquid harm we do not have to discuss, functional e-liquid additives through the lungs are currently not clinically validated The hazards are unclear. These untested e-liquids may be the mines developed by the Vape industry. Maybe one day will bring unexpected disasters to the industry.

5: There is an alternative risk of heated non-combustible tobacco;

Compared to the vape that uses e-liquid to simulate smoking, the heated non-combustion product represented by IQOS uses a cartridge containing real tobacco, and the taste is closer to real smoke.

Although the current non-combustion tobacco products developed and produced by local tobacco companies are only exported overseas, but the future policy will put Chinese cigarettes to heat the non-combustion tobacco products into the Chinese market. This has a strong competition for Vape. Alternative threats.