Digital health company Carrot releases vape smoking cessation plan

According to Vapingpost, Carrot Inc., a digital health startup focused on quitting smoking, is providing Pivot digital health programs to its teams and customers to help them quit smoking.

This new Pivot plan applies to Carrot ’s corporate and health plan customers who provide self-insurance to their employees and members, and the plan will also be opened to consumers later this year. The service has customized content, in-app courses, personal guidance from quitting experts and community support.

Busy Burr, Carrot ’s president and chief operating officer, said: “Alerts about the dangers of smoking make people aware of how tobacco addiction challenges so many Americans every day. In the past, smoking cessation solutions included telephone counseling or face-to-face classes , And did not meet the needs of American consumers. We changed everything for people who smoke through Pivot, and now we are taking action quickly to develop digital solutions for vape so that people can get what they need when they need it help."

Pivot ’s largest clinical trial data shows that the smoking cessation program has achieved an unprecedented 32% success rate. The report shows that employers spend an average of $ 3,000 in medical expenses per person per year, which means that the total annual income of the US tobacco industry will reach billions of dollars.

At the same time, researchers from the University of East Anglia Medical School recently discovered that smokers are more likely to quit smoking when they receive financial incentives.

The Cochrane Library published a study called "Quit Smoking Incentives", which contains the results of 33 trials from eight countries, including 10 trials for pregnant women. The researchers analyzed data from more than 21,000 participants who tried to quit smoking.

The results showed that smokers were 50% more likely to quit smoking when they received financial incentives than those who did not. The value of the awards ranged from £ 35 to £ 912, in the form of cash payments, gift certificates or deposits paid by participants, which were subsequently refunded. Interestingly, research shows that the amount of cash rewards does not really affect their chances of quitting smoking, and small rewards are enough.

Dr. Penny Woods, the chief executive of the British Lung Foundation, said that these results should be considered when designing a smoking cessation plan. "The provision of financial incentives to help people quit smoking has been cancelled in the past, so it is great to see strong evidence that these innovative programs are effective. Local authorities should consider this new study when designing comprehensive smoking cessation services , Because it can help target the most difficult people in our community to quit smoking. "

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