Does vape threaten cigarettes?

Everyone understands the dangers of cigarettes, but because cigarettes have a long tradition and the habit of smoking has been deeply rooted, the ratio of smoking cigarettes has always remained high. Although cigarettes are harmful, few countries list cigarettes as banned products. Most countries only list areas where smoking is prohibited or control the smoking of minors. The main reason for not smoking is that cigarettes can Bring high taxes to the government. For example, in China, tobacco tax revenue in 2018 reached about 1 trillion yuan. Such a huge income is generally reluctant to give up. Therefore, the cigarette industry has been very moist and worry-free. No worries until the arrival of vape.

Smoking cigarettes has many disadvantages. In addition to harming your health, smoking causes unpleasant taste, smoking environment leaves a smell of smoke, produces difficult-to-remove tooth stains, second-hand smoke makes people unable to breathe, there is a risk of fire, etc. The use of vape seems to have all these disadvantages, except that the harm is reduced, the unpleasant bad breath is gone, there is no unpleasant smoke in the rooms where you often smoke, no tooth stains, and second-hand smoke basically does not affect You don’t have to worry about fires wherever you use vape. If it is just such a comparison, vape is a complete victory over cigarettes and directly affects the survival of cigarettes.

In the past few years, vape has been very popular. At the beginning, many people thought that vape might be able to end cigarettes, at least it will seize a lot of cigarette market, but from the vape user data in recent years, it is very different Big.

The largest source of vape users is smokers who need to quit smoking. Because vape has the closest way to use and taste to cigarettes, it is regarded as an artifact by smokers who quit. However, smokers who do not need to quit smoking have a high degree of loyalty to the taste of cigarettes, so it has been difficult to accept vapes that are quite different from cigarettes. This phenomenon is especially obvious for old smokers. Therefore, the popularity of vape among smokers is not so optimistic.

So from the audience's point of view, vape only occupies a small part of the tobacco industry. From the current market share, the threat of vape to cigarettes is basically non-existent.

From a long-term market perspective, cigarettes have been developed for thousands of years, and there is no more room for improvement, while vape is a new product with broad room for improvement. With the continuous improvement of vape, vape will be in All aspects completely exceed cigarettes, then more smokers will choose vape instead of cigarettes. This threat is fatal. This should be why tobacco giant Altria is willing to spend up to 12.8 billion US dollars to acquire just start-ups. The most important reason for juul’s 35% stake in 2009 is that they see the threat.

From the perspective of the market, the future vape poses a huge threat to cigarettes. However, the facts are not optimistic. Because cigarettes are a traditional industry, both standards and policies are relatively stable, and they can bring huge taxes to the government. As a new type of product, vape has insufficient safety data, standards and The policies are not perfect, so any negative information may make the vape industry the target of sanctions.

The future development of vape is tortuous, and the threat to cigarettes is even more unpredictable. After all, policies change from time to time and cannot be judged from the laws of the market.

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