e-cigarettte's offline channel battle is rapidly intensifying
Just after 2019, the hot e-cigarettte experienced a highlight moment. However, as the ingredients of e-liquid were named at the 3.15 party, many e-liquid cases with unknown causes were added in the United States, and e-cigarettte bans on Internet sales were implemented, and the emerging e-cigarettte air outlet gradually became dusty. Entrepreneurs who are already in the middle of the game, such as walking on thin ice, can only strive for change in the struggle to cope with changes in the situation and public opinion.
After the e-cigarettte ban on online sales was implemented in November last year, 9 consumer electronics platforms such as JD.com and Tmall took off e-cigarettte and e-cigarettte-related products such as e-liquid, and e-cigarettte companies went offline collectively and instantly The e-cigarettte channel battle began immediately.
As far as the domestic situation is concerned, there must be no more sales on the line. Many people look forward to continuing the online sales after the limelight. They can give up. They have passed the national documents. I believe that it is impossible to resume online sales in the future.
Offline sales are currently available, but the policy is not very clear, so offline sales in many places have also been unreasonably controlled. For example, e-cigarettte stores have been warned by the Tobacco Monopoly Bureau to not sell e-cigarettte in the future. As a result, or convenience stores are warned to sell e-cigarettte, cigarettes can no longer be sold.
Although the policy is not very clear, there is one thing that every e-cigarettte practitioner must keep in mind is that e-cigarettte cannot be sold around the school, and e-cigarettte cannot be sold to minors. This year's e-cigarettte ban To a large extent, the use of e-cigarettte by minors is widespread. Therefore, we must pay attention to not selling e-cigarettte products to minors.
e-cigarettte's offline channels are currently immature, so let's analyze the advantages and disadvantages of the following channels:
Convenience stores: Advantages: Traditional sales channels have stable customers, and most of them have cigarette sales licenses; Disadvantages: The customers are complex and there are many minors entering and leaving, so it is necessary to identify the customer's age.
Night market: Advantages: Strong consumption power, it is an ideal sales place for e-cigarettte with higher prices at present, and the people who enter the night market are adults, so there is no need to worry about buying e-cigarettte for minors.
Shopping malls: Advantages: There are many people. You can choose a prominent location at the entrance or exit of the shopping mall. Once the product is accepted, sales will rise rapidly.
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