Even the overlord is shattered instantly under the policy

In the vape market, Juul was once the unrivaled overlord. However, even such a market overlord fell into ruin in an instant under the pressure of policies. The recent ban on sales issued by the U.S. Food and Drug Administration (FDA) is undoubtedly a fatal blow to Juul.

Juul has spent the past four years trying to avoid the worst outcome, but ultimately failed to escape it. Although they have been working hard to expand overseas, the U.S. market remains their main source of revenue. Now, the FDA's ban on sales means that Juul's sales in the U.S. market will be completely banned, which will have a huge impact on its capital chain and may even lead to Juul's bankruptcy.

The FDA stated in the ban statement that after evaluating Juul's product application, they determined that the research results submitted by Juul Labs on the genotoxicity and harmful chemicals of the company's patented vape cartridges lacked sufficient data and conflicting data. Answer questions fully. Based on public health considerations, the FDA decided that Juul products must stop sales and distribution in the United States, otherwise they will face legal risks.

This decision is actually not shocking. As early as a year ago, there was news that the FDA was considering banning the sale of Juul. Juul has been actively lobbying with the help of its major shareholder Altria in an attempt to resolve this bad luck. However, the power of policy is powerful and it will not be changed by any amount of lobbying and public relations.

Faced with this situation, Juul is considering appealing the FDA's delisting order, asking the court to overturn the FDA's decision, or reapplying to the FDA in the future to sell rectified products. However, no matter what the outcome is, the FDA's ban will undoubtedly cause Juul's already sharply declining performance to suffer a new round of heavy damage.

Regarding this incident, Sward, the spokesperson of the American Lung Association, said, "The outside world has long awaited and welcomed the FDA's decision. But we must realize that what the FDA should do now is to enforce the law and ensure that These products are completely away from the market." These words of Swade show the influence of policies on the market, and also reveal the powerlessness of market hegemons in the face of policies.

In this era of uncertainty, policy changes have a huge impact on enterprises. Whether it is the vape market or any other market, companies must always pay attention to policy changes in order to make timely adjustments. Only in this way can we gain a foothold in the highly competitive market.

Facts have proved that Juul's current predicament is a symbol of the overlord's sudden collapse under the policy. Juul, the once glorious vape giant, is now in trouble under the pressure of the policy. However, that doesn't mean other businesses are immune. Under the great wheel of policy, every company may become the next Juul. Therefore, for enterprises, the ability to adapt and respond to policy changes has become a core competitiveness. Only those companies that can quickly adapt and respond to policy changes can survive in the market for a long time.

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