Good e-liquid can double the market several times
Although vape has been popular in the world for many years, its market share has not been very high, especially in China, the market share of vape has been around 2%. As a competitor of cigarettes, compared with 30% of smokers, the proportion of vape users is very small. If we want to change this phenomenon, we need to make e-liquid do a better job. The market doubled again.
Why do you say that making e-liquids better will double the vape market, but not making vape better that will double the market? In fact, there are precedents for this. For example, after vape was launched on the market, after more than ten years of development, vape has been tepid, and the users are basically some players, accounting for a very small part of the population, which is a relatively unpopular industry.
The special envoy is a smoker, and almost no smoker will choose to abandon cigarettes and turn to vape, which is caused by the poor experience of vape. However, after the launch of nicotine salt e-liquid, the taste of e-liquid has been greatly improved, and vape has developed rapidly in the next few years, making vape a hot industry.
At this point, we can draw a conclusion that vape is not popular because e-liquid is not good enough, and vape has become popular because e-liquid has become better, and the innovation of vape is not too big. Relationship.
Therefore, if you want vape to continue to expand the market, good e-liquid is the key. Only by doing well in e-liquid can you truly drive the development of the vape market.
Maybe you think that the development of vape smoking equipment is also very important. I have no objection to this, but I think vape is a vape product and a relatively traditional electronic product. In today's electronic technology, it is easier to improve vape. And e-liquid is different. It involves some secret formulas, which are not easy to copy and improve like vape. The perfection of e-liquid requires a lot of trials and feedback to finally formulate an excellent e-liquid.
Although the current e-liquid is very good, it is still far from perfect. Many smokers who want to quit smoking cannot accept its taste, because the taste of vape is very different from that of cigarettes. This kind of flavor is relatively loyal, and different brands of cigarettes may not be acceptable. It will be even more difficult for them to accept vape with more different flavors, especially for old smokers. I have not been successful in recommending vape to many old smokers. , in the end, it's not that they are too expensive to buy it, but that they don't want to give it to them. They feel that the taste of vape is not good enough, it is completely different from cigarettes, so a good e-liquid is really important, it will open up this part of users key to the market.
What e-liquid can be considered a good e-liquid? Maybe everyone has a good e-liquid in their mind. The good e-liquid in my mind must first be a safe and healthy e-liquid, which can provide much lower harm than cigarettes. It can be accepted by the vast number of smokers, especially the old smokers. If they all accept it, then the vape will usher in explosive growth again, and it is not impossible to turn him more than ten times.
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