Impact of flavored e-liquid restrictions on e-liquid manufacturers

Although the main consumers of global vape are located in the United States and Europe, China, as the heart of manufacturing, delivers 90% of vape products to smokers around the world every year. As the manufacturing base for vape and e-liquid, China's supervision of the vape industry has also arrived. With the further implementation of supervision, restrictions on flavored e-liquid have also begun to be implemented.

Now, Chinese vape will officially bid farewell to the era of flavored e-liquid. , the evaluation of China's vape industry has always been complicated: it was the policy environment for brutal growth in the early days and the flexible industrial conditions that achieved China's status as the "number one vape manufacturing country"; however, at the same time, the scattered production pattern , low-end entry barriers, and inflated brand marketing have also caused the industry to be criticized for a long time.

In fact, the restriction on flavored e-liquids did not come about otherwise, because the United States had already banned the sale of flavored e-liquids in the past few years, and there was still a buffer period of several months, so the restriction on flavored e-liquids did not stop China. The vape industry was caught off guard.

For many vape users who love flavored e-liquid, the restriction on flavored e-liquid is a devastating blow to them, because many people fall in love with vape because they like flavored e-liquid. If there is no more With the existence of flavored e-liquid, the appeal of vape to them will be much weaker, and these people are the customers who are most likely to lose.

For a long time, flavored e-liquid has been the main force in the e-liquid market, accounting for about 90% of the e-liquid market. There are tens of thousands of flavored e-liquids on the market, including fruit-flavored e-liquid, candy-flavored e-liquid, beverage-flavored e-liquid, etc. However, these e-liquids will all disappear after the arrival of restrictions.

After the restriction order was issued, the industry entered a busy transition period, and e-liquid manufacturers began to stop the production of flavored e-liquid. The market was in the stage of clearing inventory, and consumers entered stocking mode at a rate of dozens of boxes. Brands, retailers, and buyers are working hard to prepare for the new national regulations.

After a five-month transition period, various mainstream flavors will completely disappear from vape products, and only tobacco-flavored e-liquid will be available to the market. So how much impact does the restriction on flavored e-liquids have on e-liquid manufacturers?

Hengbo Biotechnology has been a professional e-liquid manufacturer for more than ten years. Its e-liquid products have been sold all over the world. However, as flavored e-liquid was restricted in various regions, it also faced huge resistance. However, before the restriction came, Hengbo e-liquid manufacturers had achieved good success in tobacco flavors, such as Hengbo’s nut tobacco e-liquid, coffee tobacco e-liquid, popcorn tobacco flower e-liquid, original tobacco e-liquid, etc. Tobacco e-liquid flavors have been popular for several years.

For domestic e-liquid manufacturers, the restriction is actually not too stressful. Although the restriction will cause e-liquid manufacturers to lose part of the market, domestic e-liquid manufacturers are generally small in scale, have fast shipments and low inventory. Because of its small characteristics, the impact of the restriction on e-liquid manufacturers in the early stage is relatively small. However, with the official implementation of the restriction order, the impact of the sudden drop in sales caused by the loss of flavored e-liquid will begin to appear.

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