Is the current Vape homogenization serious?

Is the current Vape homogenization serious? As far as my personal observation market is concerned, the homogenization of the Vape market is not serious at present. People who think that Vape is highly homogenized also have some truth. From the era of egoVape, the shape of the round pen is fixed by many Vape. The shape is different, the difference is nothing more than the size and surface color. It can be said that Vape has a homogenization problem in the initial market.

Since the popularity of juulVape, the flat-shaped Vape has become popular in the market, and there are many Vape similar in appearance to juul. After the popularity of IQOS, various brands of non-combustible domestic Vape have also begun to be listed.

It can be seen that any industry has a follow-up phenomenon, which will be more serious in China. But compared to other industries, Vape's homogenization is not serious. In addition to the appearance of other well-known brands, many Vape designs are also innovative. In Shenzhen in 2019, "cig expo", we can see a lot. Vape, which looks like a new model, can see that Vape manufacturers still want to impress customers with a unique look.

Does the homogenization of products necessarily affect the development of the industry? When it comes to the impact of homogenization, we can understand the tobacco market. The tobacco industry can be said to be the most homogenized industry, the same outer packaging, the same cigarettes, and even the same taste. Many times others give you a Root smoke, you don't look at the logo on the cigarette, you can't tell which brand of cigarette is this. It can be seen that product homogenization has no effect on the tobacco market. Of course, this is related to tobacco market control, but at least It can be stated that homogenization does not necessarily affect the development of the market.

We can look at another market, the wine industry, when you enter a wine shop, you will find that their appearance is basically the same, the only difference is the label on the bottle, so the homogeneity of the wine Theization is very serious, but the development of the wine industry in China is rapid.

The domestic wine industry dispute, initially domestic and foreign competition, and then gradually to the origin, and finally the battle between the wineries. The competition of wine has made domestic people know a lot of wine origins and wineries. Users also import wines from blind faith, and then rationally choose the origin and brand of wine.

With the experience of the wine industry, I believe that the homogenization of Vape is not the main obstacle affecting the development of Vape industry. We can take the differentiation of brands, pay attention to the changes of users' needs, observe the needs and spiritual pursuits of users, and build their own brands. Culture, each brand must have its own unique culture, separate from other brands to form its own brand influence.