Is vape being overly packaged?

Many people believe that vape is a product that has been over-packaged by the capital market. The main users of vape are teenagers, not some old smokers. So is vape over-packaged?

In 2003, pharmacist Han Li invented vape because he "wanted to quit smoking." This original intention was changed by the over-commercialization of vape, and it was also questioned because of vape itself. To this day, there are still different opinions on whether vape can be used to quit smoking.

More than 20 years ago, pharmacist Han Li invented vape because he wanted to quit smoking. When the first vape was launched, vape was marketed as a healthy alternative to cigarettes or a product for quitting smoking. However, because vape product technology was not mature at the time and the experience was poor, it was not widely used by smokers or teenagers. Teenagers in particular were indifferent to such products.

However, in recent years, a culture of fancy smoke shows has swept the world, and high-power vapes have suddenly become popular among teenagers. On the contrary, smokers who were originally the main consumers have not seen anyone pay attention to or use them. In fact, the development of vape has begun to deviate from here. Vape has been packaged as a kind of popular culture and a new way of performing. It is very attractive to teenagers, so teenagers have become the main consumer of vape.

During the high-power vape era, vapes were not actually very popular. After all, the method of use disgusted many parents, who felt that it had a lot to do with drug abuse. Therefore, although high-power vape was only popular among teenagers, it was not very popular.

Vape became popular among teenagers until the re-emergence of low-power vape and the emergence of nicotine salt e-liquid, which gave vape a better taste. In addition to smokers starting to accept vapes, teenagers seem to be more interested in vapes than before, allowing vapes to quickly spread among teenagers.

An expert review commissioned by Public Health England (PHE) has shown that in the best-case scenario, vaping is around 95% less harmful than tobacco and can help with smoking cessation. This is already a part of the vape industry. Natural Capital has packaged vape as a product that is harmless and even has lung-clearing functions, so that more teenagers who lack the ability to distinguish will flock to it.

Various factors such as excessive packaging of capital, new ways to experience taste, and advertisements everywhere make it easier for teenagers to be exposed to vape. Curiosity may be the main reason why teenagers come into contact with vape for the first time, and the many popular flavors are the motivation for them to buy it. At the same time, during their use, they are seen by their relatives, friends or passers-by, and such products are indeed very attractive to them.

Capital’s packaging of vape is mainly for promotional purposes, making vape a harmless and beneficial product in the minds of teenagers, allowing them to use it with confidence. The second is the packaging of the product appearance. Compared with the same cigarettes, vape has a variety of new and exciting appearances, which makes teenagers unable to stop.