Outbreaks and shuffling of the vape
In fact, every emerging industry will go through the process of explosion and shuffling, but there should be no industry that can be compared with the vape industry. This is because the market of the vape industry is huge and because the shuffling is coming so soon. , it can be said that in recent decades no industry can be more concerned than the vape industry.
The outbreak period of vape should start in 2013. By 2017, there are about 35 million vape consumers in the world, and the sales are estimated to be 12 billion US dollars. Among them, North America is the largest vape market, and Asia Pacific is the fastest growing market.
In December 2018, Chia acquired a 35% stake in Juul worth US$12.8 billion and shocked the world. The vape industry has received widespread attention, and the industry has begun to enter the era of small vape. Major vape manufacturers have quickly launched their own small vape New.
In 2019, the popularity of vape is still unabated. At the vape exhibition, there are a variety of new vape products, and there are many vape brands that have never been heard of before, and most of them are very powerful. Compared to vape, e-liquid has been quiet in 2019, and many e-liquid manufacturers also showed their new vape products when they exhibited e-liquid.
Many industry insiders believe that vape has the attributes of fast-moving consumer goods, consumers can buy and consume for a long time, and the business model is clear. In addition, China's vape market has entered an explosive period after years of development. At present, the scale of tobacco consumers in my country ranks among the top in the world, but the penetration rate of vape is relatively low, and the market prospect is very broad.
Along with the rapid development of the vape market is the constant debate about it. In my country, vape is neither a drug, nor a health product, a medical device, nor a tobacco. Therefore, most vape products are in a state of "three noes", that is, no product standards, no quality supervision, and no safety evaluation. The vape that is difficult to characterize and the gaps in supervision have also added many uncertain factors to the development of the industry. What's more, vape has a serious problem, that is, the proliferation of vape use by teenagers, which makes many parents panic, afraid that vape will endanger the health of these young people.
In the second half of 2019, the demarcation line between the outbreak period and the shuffling period of vape can be said The sales of vape are very dependent on the network platform, that is, in this year, many vape brands disappeared quickly, and they were washed out by the industry shuffle at the first time.
These vape brands that were first shuffled out of the game are basically new brands. They have no background. As soon as they see the strict industry supervision, they will stop their losses and get out of the game, which is a matter of course. However, the shuffling of vape has not stopped, but accelerated. Even the leading vape companies cannot escape. For a listed vape brand, its stock market value has dropped by 90% within a year. It can be seen that the vape industry has been reshuffled. strength of the card.
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