Regulation and the restless heart
Compared with other industries, the vape industry is both young and controversial. For this reason, many people believe that the regulation of the vape industry will come one after another, and will become more and more strict. With the popularity of vape, regulatory policies are gradually Approaching, facing uncertain regulation, the entire vape industry has begun to feel uneasy, and many companies or individuals have left the vape industry early.
Low-threshold, low-tech vape has unlimited potential. When vape became popular, countless companies sprung up, moving from online to offline. Traces of vape can even be seen in shopping malls in Shanghai.
The entrepreneur of a certain vape offline store. She opened a vape shop in a shopping mall in Shanghai, paying a monthly booth fee of 20,000 yuan and an alliance fee of 50,000 yuan. She told reporters that vape is an industry that can make money quickly, but she is also keenly aware of certain risks. During the conversation, she revealed the idea that vaping is not a long-term solution, "After one or two years, it may be difficult to make money."
Her concerns were not unfounded. Shenzhen Huaqiangbei, once the capital of mobile phones, now has signs of vape regulation. Many store clerks told reporters that they had received notice from their superiors that vapes could no longer be sold, especially those that were replaced with cartridges. Correspondingly, anti-smoking slogans can be seen everywhere in shopping malls. All this indicates that the vape industry is about to face a regulatory storm.
Regarding the supervision of the vape industry, the national policy has not been clear yet, but it is generally believed in the industry that vape, as a category of cigarettes, may be included in the tobacco monopoly management system in the future. This will mean that the vape industry will face stricter supervision and higher thresholds.
Against this background, vape business entrepreneurs began to feel uneasy. They worry that their investments may face policy risks and that their businesses may not survive the regulatory storm. Therefore, some companies have begun to rush to develop offline business, trying to seize market share before the policy is implemented.
However, this crazy offline store opening behavior has also raised questions. On the one hand, this behavior may be an attempt to make more profits before policy regulation. On the other hand, some people suspect that this is an act of cutting leeks. Some companies may take advantage of the pre-regulation time window to quickly make money and then leave the market.
In any case, the uncertainty of regulatory policies makes the future of the vape industry confusing. For vape entrepreneurs, they face not only the competitive pressure of the market, but also the hanging sword of policy risks.
In general, regulatory policies for the vape industry have not yet been implemented, but uneasiness within the industry has spread. How the vape industry will develop in the future depends on policy trends and market response. But no matter what, for entrepreneurs, they need to be prepared to deal with the coming regulatory storm. This is an opportunity to make money, but it is also an outlet full of challenges and risks.
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