The influence of advertising on teens smoking vape
On September 17, according to foreign news reports, a recent study published in the journal Children's Science showed that it is necessary to set advertising restrictions to curb vape smoking among young people.
The study, titled "Electronic Nicotine Delivery System Marketing and Youth and Young Adult Startups," was conducted by researchers at the University of Texas. Data show that minors between the ages of 12 and 17 who report remembering vape ads are almost twice as likely to start smoking within two and a half years.
A 2018 study titled "Retrospecting Point-of-Sale Marketing Forecasting Texas Youth Use of Cigars and vape" reached similar conclusions. Researchers in the latter study used the Texas Teen Tobacco Advertising and Marketing Monitoring System (TATAMS), a 6, 8 and 10 study of 79 middle and high schools in five counties in Texas Large-scale representative studies of grade students.
Researchers from Texas Research also tracked 2,288 adolescents aged 12 to 17 and 2,423 young people aged 18 to 29 who had never reported this.
As in the current study, the results show that students recalled advertisements for vape and cigar products, predicting usage across all store types and increasing susceptibility to subsequent use of the product. Young people who have watched TV commercials are 30% more likely to smoke vape.
Researchers in both studies have concluded that advertising still has a strong influence and plays an important role in adolescents' tobacco use behaviors and is urging lawmakers to regulate the marketing and advertising of such products accordingly.
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