The situation of offline vape stores is also embarrassing

In November 2019, the sales of vape through online platforms were banned in China. For a time, the sales channel of vape seemed to be only offline physical stores. However, even physical vape stores were not smooth sailing, but full of uncertainties.

Before the online platform was not banned from selling vape products, many vape companies with foresight began to take offline brick-and-mortar stores as their main task. The reason why these companies gave up popular online platforms is because these companies are not interested in the vape industry. Concerns are fully recognized.

The future of vape will definitely be controlled as tobacco, because its competitors are cigarettes. It seems that there will be a lot of conflict when the government summarizes vape to other departments for control, but it seems that there will be a lot of conflict when vape is classified as tobacco, which is directly controlled by the Tobacco Bureau. will be much smaller.

Cigarettes are exclusively sold in China and can only be purchased through offline brick-and-mortar stores, even if offline brick-and-mortar stores cannot sell across regions, so the goal of these prescient vape companies is to set up their brick-and-mortar stores across the country. Due to the entry of capital, vape brick-and-mortar stores have developed rapidly. Basically, some big brand vape brick-and-mortar stores have opened their offline stores all over the country within a year.

However, although these companies have foresight, they cannot be smooth sailing, and the situation of offline vape stores is actually quite embarrassing. After the vape was banned from the online platform, it seems that only offline physical stores are the only sales channels left, so the focus of vape quickly concentrated on vape physical stores. After being concerned, the life of vape physical stores is not easy , whether it is from in-store advertisements, or the prohibition of minors from purchasing vape, or the issue of documents, physical stores feel that they are being made difficult.

Before the policy is clear, there is a high risk of vape offline brick-and-mortar stores. Originally, the payback period for a brick-and-mortar store was very long. In addition, the policy came irregularly, which made the risk of opening an offline brick-and-mortar store even higher, and it hit everyone’s confidence in opening a vape brick-and-mortar store.

In order to allow more people to participate in vape physical stores, some vape brands have offered preferential franchise policies, such as free distribution and free decoration, etc., in order to reduce risks in a low-cost way.

However, even if the physical vape store is successfully opened, there is no need to worry about it. The unclear policy makes many store owners very impatient. As long as the supervision department comes to the store to check, they can always pick out a lot of faults, and the light may be fined. If it is heavy, the store may not be closed directly.

And these risks are almost unavoidable, because the policy is not clear, and brick-and-mortar store owners have no basis for compliance, and also because the law enforcement standards of many law enforcement parts of the policy are also different, so you will see many stores being punished to go after Consult with some compliant stores that have been reviewed, and then compliant stores give compliance conditions, and these conditions are also qualified for fined stores.

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