The status quo of the e-liquid that was popular before
Before 2018, e-liquid and vape were divided equally, and there was even a feeling of superiority. When users bought vape for the first time, in addition to e-liquid, the rest to consider is the atomizer, The heating wire and the oil-guiding cotton are gone. The vape of this period is a supporting role. A set of vapes may only cost tens or hundreds of dollars, which is a one-time consumption, while a better bottle of 60ML e-liquid may cost more than 100 yuan. At the same time, this period is also called explosion. The most popular period of e-liquid.
The so-called popular e-liquid is the e-liquid in the industry. You can tell by the name that it contains a routine. The emergence of routine e-liquid is attributable to the fact that vape players worshipped the imported brand e-liquid at that time. Sellers will actively recommend imported e-liquids to sellers because of the high profits of imported e-liquids. At the same time, in order to make users willing to pay more for the basic price of e-liquids, sellers will also try to depreciate the domestic brand e-liquids.
Before 2019, the imported brand e-liquid almost monopolized the popular e-liquid. At that time, there was no domestic e-liquid that could compete with the so-called imported brand e-liquid. It can be seen that the domestic brand e-liquid was in How unpopular it is in the country. The price of a 60ml bottle of domestic e-liquid is generally less than 50 yuan, the purchase cost is about 20 yuan, and the final profit of the merchant does not exceed 20 yuan, while the purchase price of a bottle of imported e-liquid is about 50 yuan, and the price is basically It is stable at more than 120 yuan, and the profit is not less than 50 yuan, so it is inevitable that merchants are more willing to recommend imported e-liquid to buyers.
It has been difficult for domestic e-liquids to be sold in China for quite a long time. Domestic e-liquids are basically demonized, low quality and poor taste are basically the consensus of vape players. Therefore, it is very difficult for domestic e-liquid manufacturers to create popular e-liquid brands, and it is destined to be a difficult task for domestic e-liquid brands to create a brand that is acceptable to the public. However, there are also some e-liquid manufacturers or distributors who have gone the extra mile to create a special product, routine e-liquid.
The so-called routine e-liquid is to turn domestic e-liquid into imported e-liquid for sale. The idea of a routine e-liquid merchant is that since domestic e-liquid is difficult to break, then the domestic e-liquid will be sold. The liquid can be imported and sold, which can not only break the sales barriers, but also greatly increase the profit. Why not do it?
Once the routine e-liquid was launched, the sales surged, and it quickly formed a trend of crushing the original imported e-liquid. Routine e-liquid is basically a domestic e-liquid. The price of the goods is much lower than that of the normal imported e-liquid, but the price is similar to the real imported e-liquid, so the profit that the merchant can obtain is higher.
Just like the merchants praised imported e-liquids for the sake of profit and devalued domestic e-liquids, in the face of interests, merchants began to devalue the genuine imported e-liquids to buyers and praised routine e-liquids, so routine e-liquid got Rapid promotion.
The funny thing is that buyers can’t afford domestic e-liquids and are reluctant to buy them at low prices. When domestic e-liquids change their routines and are labeled as imported, they are willing to pay higher prices to buy domestic e-liquids. -Liquid, completely played by merchants.
Routine e-liquid has been around for about 4 years and ushered in the era of small cigarettes, so is the current routine e-liquid any better? In fact, don't talk about routine e-liquid. Anyone who is a brand e-liquid will not have a good time in the era of pod vape. Now there is basically no trace of routine e-liquid. It can be said that routine e-liquid has died out.