UK show shows open vape and e-liquid remain mainstream

The vape exhibition in Birmingham, UK has closed. Hundreds of vape companies from China and internationally participated in this exhibition. This vape exhibition is also an important industry exchange after the US vape market is tight.

The Birmingham vape exhibition is not large, and the participating brands are in an L-shaped narrow pavilion. It is estimated that there are about 200 brands. Two types of representatives from the Chinese vape brand participated in the booth. One category was domestic small cigarettes, such as Xiwu, Magic Flute, YOOZ, Whale Cigarette, and Xuega. One is SMOK, aspire and vaporesso, which are popular tobacco products in overseas markets. From the perspective of domestic booth visitors, the popularity of large smoke products is still relatively high, and the booths of small smoke brands are slightly deserted.

The Birmingham vape exhibition should be called the Birmingham e-liquid exhibition. It may be more accurate. The special exhibitions on both sides of the main road are basically occupied by major e-liquid brands. This is enough to show that e-liquid has occupied the European market. status.

The British vape trend culture is relatively strong. Foreigners are tall and tall. Tattoos, earrings, smoky smoke, and small smoke are obviously more difficult to match their physique than big smoke. The design of the booth was fancy and imaginative.

The models at the booth are more professional. We have also been to the Shenzhen vape show. Some of these booths are quickly becoming meat bomb shows. The models in Birmingham are obviously more conservative. In fact, this will not win the crowd. Although we know that many audiences will say that models It is also an important part of vape culture, just like cars and car models. But we feel that this conservative scale is better, low-key and not exaggerated.

By communicating with the booth staff, they generally like local or European e-liquid brands, and they are more exclusive to foreign brands, mainly because they are assured of local brands. Foreign e-liquid have doubts, so they are more exclusive, but it is understandable that the European Union -liquid's regulation is very strict, and proven e-liquid products are certainly more popular.

Domestic smoke brands said that they were indeed affected by the vape ban in the United States, and increased their focus on the European market. Visitors from the smoke booth can also see that smoke is still more popular in Europe.

Although domestic small cigarette brands have come to Birmingham, most of the products have not yet passed the EU TPD test. They all said that in submitting applications, local overseas sales staff also have headaches for the promotion of the local market. First, the local interest in small cigarette products is not Big, the second is the distrust of overseas e-liquid brands. You have no problem selling pure smoking appliances, but when it comes to e-liquid at the entrance, European users care more about their lives than anyone else.

Open smoke equipment and injectable e-liquid products are still the mainstream in Europe. It may be difficult for small smoke brands to compete in Europe in the short term. For large smoke brands, they should be very popular with local users. We visit Most of the vape stores in China can be seen from China, but e-liquid is not Chinese.

China's vape has a lot of room for development. In the manufacturing process, China's vape has taken the lead in the world, but in the e-liquid brand link, the road to go is far.

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