vape ads suspended
Major US media companies, including CBS and CNN, are removing vape ads from their respective media platforms. The number of deaths caused by vape-related mysterious diseases is rising, and health regulators around the world are removing vape and e-liquid products.
On Wednesday, a CBS spokesperson confirmed that CBS has decided to stop playing vape and e-liquid ads. A week ago, CNN also said that it would no longer allow vape and e-liquid products to advertise on its network. However, if research shows that vape products are harmless, this policy will also be reconsidered.
CNN's parent company, Warner Media, also removed vape ads from other media networks, including cable channels TNT and TBS. In recent weeks, both media have placed ads for vape giant Juul.
A Warner Media spokesperson said: "Warner Media reserves the right to remove ads from the platform at its sole discretion. In light of the warnings issued by the Centers for Disease Control (CDC), the American Medical Association (AMA), and the American Lung Association to consumers, we have We have revised our policy on vape and e-liquid advertising and will no longer accept ads in this category. We will continue to monitor the investigation of relevant medical institutions and may re-evaluate our position after the latest facts are announced. "
According to data from advertising analysis company iSpot, more than 20 television networks have broadcast Juul's ads in the past two weeks, and the cost of more than 900 broadcasts has exceeded $ 2.2 million.
A Viacom spokesperson said: "After evaluating recent reports of potential serious health threats to vape, Viacom has revised its advertising policy on vape to stop playing such ads and is effective immediately. "In the past two weeks, Viacom has shown Juul ads on TV networks including BET, CMT, TV Land and Paramount Networks.
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