vape channels fall into homogenization competition
Offline sales are based on channels. When vape began to enter the offline market, each vape brand established its own offline channels. With the characteristics of tobacco and vape products, each vape brand has different ideas for vape offline channels, and even in terms of sales methods.
When each vape brand actively established its own offline channels, to my surprise, difficulties also came.
The first thing to bear is the advertising problem. The vape advertisements of vape's offline sales points seem to be unqualified. Many businesses have been punished because vape is considered a newcomer to offline channels, so the process of distributing goods is based on other mature In the case of products, the result is that many businesses have been punished for advertising violations.
The second is to prevent minors from buying vapes. In order to quickly open up sales channels, many vape brands use vape vending machines to sell vapes. However, this kind of vape vending machines just started The issue of minors was not considered. Therefore, after some media reports, various vape self-brands have taken back the vape vending machines that were previously rolled out. The powerful vape brands will prevent failures through technical upgrades. Adults buy vape function, and many small brands may suddenly because of this.
The third is that various channels can be considered an attempt. When vape online sales are banned, the channel construction of vape is the first problem to be solved by selling vape, because the characteristics of the product do not have a target that everyone can refer to, so In the construction of channels, all have their own magical powers. For example, there are Internet cafes, shopping malls, MTVs, stores, bars, and the development of vape franchise stores. This kind of swarming and decentralized business model usually makes competition more intense. And the failure of the channel.
Perhaps because of the characteristics of the vape industry, there are too many restrictions on vape sales, so the vape brand does not have too many choices. This has caused serious problems in the homogeneity of vape sales. Most channels are subject to supervision. It’s difficult to achieve profit and easy to be punished when selling. Therefore, their channel construction is gradually shifting to the establishment of brand vape stores. It is difficult for a single sales channel to avoid falling into homogenized competition.
The homogeneity of channels often intensifies competition. There are no other channels or marketing methods to choose from. Offline vape brand stores are the most ideal choice. The fierce competition in the initial stage is inevitable, and powerful brands will quickly To take the lead in expanding the market, niche brands will use vape physical stores to continue to sell their products until they reach market equilibrium. As for whether a single channel will hinder the development of vape, we can refer to another product of a single channel, which is "cigarettes". A single channel does not hinder the development of cigarettes. As long as there is a rigid demand, a single channel It will not become an obstacle to the market, so we don’t need to worry about the future of vape.
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