vape development continues
In the past ten years, vape and e-liquid have developed very fast. Especially in recent years, it can be described as rapid. The development of vape has also spawned some powerful brands. For a time, the vape market is booming. However, after 2019, the vape market has experienced a cliff-like decline due to domestic policy changes. Many vape companies or brands have withdrawn from the vape market. Since the vape market has suffered a major blow, then Will the follow-up development of vape stagnate or continue?
The biggest blow to the vape industry in 2019 is online sellers. In November, the State Administration for Market Supervision and the State Tobacco Monopoly Administration jointly issued a notice to protect minors from vape to allow vape and e-liquid. They have been removed from the shelves on major online platforms. Due to the sudden announcement of the announcement and coincidentally during the Double 11 promotion period, many sellers had accumulated a large amount of inventory before. The sudden ban on the online platform was a disaster for them. Therefore, vape online sellers have basically left the vape industry after this round of blows. The vape products have basically disappeared from the online sales segment, and there is no possibility of continued development.
The losses of vape manufacturers and brand owners are not small. Within a few months after the announcement in November 2019, many vape manufacturers have lost almost all their orders. They can only get through the difficulties by reducing their employees, and some Manufacturers are changing industries quickly, and e-liquid manufacturers like Hengbo have been producing and operating in the vape industry for about ten years. It is very difficult to change businesses, so Hengbo will continue to cultivate in the vape industry.
The main loss of the brand side is the channel. Before the ban on the online platform, most of the sales of vape came from the online platform sales. Many vape brands only had the only sales channel on the online platform. The sudden ban on the online platform gave way. They were caught off guard. The loss of channels caused these brands with only a single channel to suffer a major blow. They either spent a lot of money to quickly deploy offline channels, or they had to leave the vape industry.
Numerous brands are vying to lay out offline physical store channels. The fierce competition can be imagined. At the same time, they also face regulatory resistance and selling pressure from their peers. Faced with such a dilemma, what the brand has to do is not only vigorously deploy offline channels, but also constantly improve product experience and cater to regulatory changes. Only in this way can it gain a foothold in the increasingly difficult vape industry.
Since the vape industry is still there, the development of vape will not stop. Now the development of vape will focus on two directions. One is to cater to supervision, which is to actively cooperate with supervision through various technical means, such as the previous e- The juvenile identification system of cigarette vending machines and the system that prevents juveniles from purchasing vapes in physical stores are aimed at compliance. Only compliance can truly achieve sustainable development. The other is to improve user experience. Needless to say, e-liquid manufacturers and brands will develop better and more flavors for customers to choose from every year. The taste of e-liquid has basically covered our daily common beverages. , Fruits, desserts, etc., the taste optimization of e-liquid will be the most important optimization method for future vape experience. Intelligent vape usage control functions will gradually become popular. These functions can effectively improve the user experience. Add assistance to customers' harm reduction purposes.
Prev:Selling vape in Moments is also illegal
Next: How will being included in the tobacco monopoly...
