Vape industry risk

In addition to the current market hazard to Vape, there are still some other risks in the Vape industry, and these risks directly affect the popularity and development direction of the future Vape industry.

What is the biggest risk in the Vape industry? In the past one or two months, Vape industry problems have continued. First, the National Tobacco Bureau issued regulations prohibiting the sale of Vape to minors, causing various suspicions in the circle. Then, the tobacco giant Philip Morris International suddenly launched a patent infringement complaint against heating and non-combustion equipment manufacturers, and many companies said that there was no response. In addition, the US FDA began to comprehensively rectify the Vape market, with a focus on five Vape brands. There was a lot of noise in the US Vape market. Finally, the Vape industry suddenly suffered from massive malicious smearing, but there was no effective containment method.

In view of the current dangers in the Vape industry, the patents and industries in which heating and non-burning tobacco products suffer from large-scale malicious smearing are the two most difficult problems facing the entire Vape industry. They should be paid attention to and reflect, and put forward effective responses. Initiative.

First, the problem of heating non-burning tobacco products patent.

It is understood that international tobacco giant Philip Morris International has successfully sneaked into the trademarks of HNB, HEAT DOESN'T BURN, HEATSTICKS and other non-combustion equipment. HNB, HEAT DOESN'T BURN is an international trademark, HEAT NOT BURN TECHNOLOGY is currently a trademark in the application, which has become a strong basis for Philip Morris International to complain about the alleged infringement of trademark rights.

The trademark "HEAT DOESN'T BURN", which does not use e liquid, is registered. I have previously mentioned in the article: HEAT DOESN’T BURN Registered Trademark. Heating non-combustible, Vape and smokeless tobacco products belong to the same new type of tobacco products, which belongs to the industry unified name (although many people think that "HEAT DOESN'T BURN" is not a Vape product, but it is indeed in the Vape industry), Not a specific product name for a company. It stands to reason that the related terminology related to heating and non-combustion should belong to industry words and general words, and should not be arbitrarily squatted as a trademark. However, Philip Morris International can successfully apply for registration, which is contrary to common sense and difficult to understand.

Recently, Philip Morris International began to make surprise complaints against domestic manufacturers of heating and non-combustion equipment. At present, many of the suffering Vape companies have expressed their anger, but they are helpless. They do not know how to deal with them. They hope that relevant people and organizations in the industry can contribute their efforts. To jointly solve the pain of the industry.

Second, the Vape industry suffered from massive malicious smearing problems.

It is understood that a very negative article related to the Vape industry has been reprinted by the major media website platforms and madly forwarded in the circle of friends, which has caused extremely bad effects on the Vape industry.

The title of the article is sensational, but in fact exaggerated, deliberately create panic, to achieve the purpose of attracting attention. The article also lists some negative comments on Vape at home and abroad, such as the explosion or burn time caused by individual Vape equipment, or the blind criticism of e liquid is a chemical, directly blaming many human diseases for Vape, article What I took was deliberately taken out of context, distorted the truth of the truth, and Vape’s criticism was nothing, alarmist, and eloquent, and it was feared that Vape would die and then be quick. From the development details of the whole incident, this is likely to be an organized, planned, and premeditated deliberate smear action against the Vape industry. The motive behind it is terrible and shameless.

Even after the incident, there are already well-known players in the industry to blame for the first time, but it is still unable to stop this negative article from being continuously reprinted, and the influence is getting bigger and bigger. Here, I sincerely hope that the Vape industry mainstream media can unite to make a positive voice for the industry. At the same time, it also calls on the Vape industry association to be able to stand up for emergency rumors in the first place, to see and hear, and also a fair environment for the Vape industry.

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