Vape market situation in 2019

It has been more than two months since 2019. What is the current situation of the electronic cigarette market? The following is a set of survey data on the Internet. I sort it out for reference by vapes and E-liquid manufacturers to give directions for future product development.

1. Proportion of electronic cigarettes used by smokers

At present, 92% of smokers consider future use or have used vapes, reflecting the great market potential and attractiveness of vapes;

49% of smokers have used vapes, indicating that vapes are highly recognized by smokers, and it is necessary to further improve vapes;

Twenty-four percent of smokers have used vapes, and 43% of smokers consider the use of vapes in the future, indicating that the vape user turnover rate has been passed, and the market potential is also great in the future.

2. Customer satisfaction of vapes

24% of users are satisfied with vapes, but 58% of users are dissatisfied with vapes. There is still a lot of room for technology development of vapes;

The dissatisfaction reflects that the vape tastes bad, and it does not play a role in quitting smoking. Therefore, the development of vapes can work hard on the taste and give a better quitting tutorial.

3. The service life of electronic cigarettes

Of the users who used vapes for a long time, 79% only insisted on it for 3 months. Only 4% of vape users who have been using it for more than one year have a higher proportion of users who use vapes for a short period of time. It can be seen that there is still a large technical space for vape users to develop during the period of use;

4. Reasons for using and not using vapes

Use: In order to reduce the harm of cigarettes to themselves and them, accounted for 71%;

Not used: This factor is more common, including the health hazard, the feeling of not having real smoke, the trouble of use, the bad taste and so on.

5. vape style preference

Vape users' preference for vape styles is concentrated in the straight-rod type, accounting for 66%, and behind the row is the box type and the pipe type.

6. vape type preference

Among the vape types, the most popular cigarettes using cigarettes account for 42% of all vapes.

7. Electronic cigarette price range

The price of 100-300 is the most popular, accounting for 35%, and the high-end electronic cigarettes above 3000 account for 24%.

8. Price range of cartridges and E-liquid

The medium and low-priced E-liquid of one bottle within 100 yuan is the most popular, accounting for 82% of the sales volume, only 14% of the 100 yuan or more, and the high-priced E-liquid acceptance is not high;

Within 60 yuan accounted for 65%, and the proportion of 60 yuan or more reached 30%.

9. vape taste preference

Tobacco tastes the majority, followed by mint, fruit, vanilla and so on.