Vape market will be mainly small smoke or heavy smoke

The electronic cigarette is divided into small smoke and big smoke. When the electronic cigarette was first invented, it appeared as a small smoke. With the various shortcomings of such small smoke, it developed into a big smoke. The year occupied the main position in the electronic cigarette market. .

Big smoke is obviously different from small smoke. They have different powers, applicable E-liquids, atomizers and smoking methods, except for the different appearances. At the same time, they are mainly used and not the same. Small smoke is mainly used as smoking cessation and smoking, and customers are generally smokers. The positioning of the big smoke is mainly the player market, and the product positioning is the same, which is bound to the development of these two products.

In 2018, the small smoke was a real fire, and the smoke that had been burning for several years was eclipsed. So is the future direction of vapes a small smoke? See what other people think.

1), the market of small smoke in the majority of smokers, the market of large smoke in vape players or enthusiasts. There is still room for excavation and innovation in the small smoke. The feeling of the big smoke is weak, and the taste is not bad. It is nothing more than the non-core functions of shape and power. It is similar and the space for innovation is not big. Small smoke is different, and there is still a lot of space in terms of taste, portability and cost of use.

2), I personally think that the potential of small smoke is huge, returning to the essence of smoking, big smoke is not the core demand. For the users of Guangluo, the cost, portability and standardization of Xiaoyan are far better than those of the big smoke host. Just like the relationship between traditional cigarettes and pipes. The pipe can be put at home slowly to suck the play, and it is convenient to go out or smoke.

3), you can look at this problem from the user's habits, the future of small smoke should be the mainstream, but this time is still early. The popularity is still far away. I haven’t played a new type of smoke. If the cost and taste and the battery life are not done well, it will be difficult to popularize! In the future, there will be big smoke among the enthusiasts.

4), In the future, it will be a small smoke dominated market, but it is difficult to complete this transition in three years. Even in the countries with the best development of the e-cigar industry, it is difficult to say that it is at best. Rather than saying that we will witness the decline of the big smoke market, it is better to say that this is the rise of the smoker market. The smokers' market relies on fancy and big smoke, and only small smoke can take up this mission.

The vape market as a whole can be divided into two markets, one is the market for smoking cessation for cigarettes; the other is the vape market, which is the market dominated by play.

1. The market for smoking cessation for smokers, which is what we call the traditional smoking cessation market. This proportion is more and more concerned with environmental protection and health topics. It is bound to exist and is a large incremental market. . There are 400 million smokers in China. Think about how big the Chinese market would be if 1% of people think about replacing cigarettes and quitting smoking. Only the first stage is subject to policy influence, and the promotion and promotion channels only exist at the e-commerce level, so the audience is still small. With the passage of time, there is also the investment promotion of China Tobacco Group, and the entire market can be opened.

2. the electronic cigarette market, this is the vape player market, the big smoke market. The vape circle is played by the characteristics of the crowd. The proportion of young people accounts for the majority. The market increase is smaller than that of the cigarette market. But at present, it is relying on the electronic cigarette to promote the entire electronic cigarette.