Vape sellers worry about industry prospects

According to the March report, many shops in Huaqiang North have been transformed into vape, but recently some friends have feedback that the original vape counters have been withdrawn. At present, Huaqiang North Mall basically cannot see vape counters.

When the author "lightly cooked the road" and came to a certain mall in Huaqiang North that he had visited before, he did find that several vape counters had been gone to the store. The original store had been transferred to other merchants, selling ordinary digital products and mobile phones. Accessories.

"At the end of April, I have already moved away, specifically whether I am going out of business or moving to another market. This is not clear." In a stall selling online karaoke equipment, the merchant who is selling goods said that the vape next door The counter has just been moved for more than a month. The counter was opened in early 2018. It has been operating for more than a year, but it has moved silently.

The merchant revealed that at the beginning of April this year, the counter had no one to come to take care of, but there were still some goods in the glass counter, and they were all empty until the end of April. The newly moved store is not sure whether the other party has closed down or moved.

"We have four or five vapes in this mall, and there are two on this level, all of which are brand monopoly." The store told the author that they used to pass this vape counter before, and felt that the business had been good before going out. There are quite a few people who get the goods. In addition, many consumers will experience "early taste" at the counter every day. "There are many buyers like Indonesia and Pakistan, who often go to the counter to test e-liquid and negotiate business."

The "door volume" of vape counters makes many digital goods merchants including them feel envious. There are even stalls selling new exotic digital, and a small amount of vape is also entered, and I want to observe the feedback from the market. "It should be the beginning of the second half of last year. It is obvious that the merchants selling vape in the mall suddenly increased."

"I thought that business is so good, vape counters should be more and more open, I did not expect that like the appointment, these three or four months have posted the transfer information, the other one on this floor went earlier." Business speculation, perhaps what information the dealer heard, will allow such counters to have such a stress response.

As for what information has affected the vape sellers, other stores have not expressed any clarity. In addition, after the vape counter was evacuated, some buyers came to inquire, and even foreign faces asked them about the whereabouts of the counters, which made them very curious.

I think the big environment is not friendly, vape prospects are worried.

According to the clues provided by other merchants, I found a vape counter that was “only” in the commercial building. As a buyer, after talking with Mr. Wu, the person in charge of the counter, I learned that the counter that sells vape in this mall is currently only the one left.

"There were several companies that sold vape, and there were only two monopolys, but we also plan to close the store at the end of next month." He is obviously speechless when it comes to other topics related to the transfer and closing of counters. According to its disclosure, although vape is very popular among smokers, the environment is not very friendly.

As for why the counter ended its business, Mr. Wu did not want to reveal too much. He only emphasized the unclear situation of the external environment, and made him and some of his colleagues feel that he could not see the future of vape. Although the current sales volume is still good, he is also worried that if there is a ban on the goods, the original goods and the funds that are invaded will be very risky.

"You didn't even see Baidu said, as long as it is a product advertisement that is determined by the state to be controlled by tobacco, it must also be banned as required." Mr. Wu revealed that these uncertain factors caused him not to continue to invest in the vape industry. I want to continue to wait and see, I will receive it in the near future.

The reason for the withdrawal of the counter, in addition to the belief that the environment is not friendly, there is another main reason is that closing the store does not affect sales, that is, closing the store does not affect sales.

Mr. Wu said that many merchants have established social network relationships with customers in physical channels such as counters and experience stores. Even if they do not use counters, they will continue to provide customers with e-liquid, Cartomizer, Atomizer and other consumables. And through the establishment of a group of smokers through social networks, dealers can continue to expand vape online sales in the future.