vape should pay attention to the improvement of experience

The reason why vape has such a great achievement is not only because of its novelty, but also because vape can bring users a very good user experience, and these experiences cannot be brought by cigarettes before, officially because the experience makes vape has become a powerful competitor of cigarettes. Compared with other products, vape should focus more on user experience. Because vape has the characteristics of fast-moving consumer goods, merchants need customers to buy back for a long time to achieve considerable profits. The user experience will only make yourself eliminated.

While many people are still arguing about the hazards of vape, the experience of vape is getting more and more attention from users and manufacturers. As the offline competition of vape becomes more and more fierce, the vape’s The use experience seems to be a powerful weapon to break through the competition dilemma.

When the vape first appeared, it was not popular with the public. When it first appeared, the vape was not unknown. Instead, it was broadcast on TV through TV shopping. The host broadcasted the vape on TV. The sky is falling into the sky, and the many advantages of vape are listed. Many old smokers or relatives of smokers are very tempted. However, the experience of vape at that time was very bad, and the taste was completely unable to meet the needs of users. Many smokers After using vape, I always complain about the taste of vape, and then vape has almost disappeared in China, which shows how important the vape customer experience is.

After a few years of vape's silence, the vape of big smoke came. The big smoke vape brought fancy smoke, which made many young people addicted to it, so the main users of vape during this period All of them are trendy young people. Although vape has re-emerged, there is still no qualitative improvement in the vape experience, such as taste, portability, battery life issues and e-liquid leakage issues, etc., although vape has improved in taste and power, However, it still cannot meet the needs of smokers, and few smokers will use vape to replace cigarettes.

Despite the unsatisfactory performance of vape, the market has opened up, and many businesses have also seen the great potential of vape, so they have invested in vape research and development. The most representative product is juul's nicotine salt mini vape, which is loved by smokers as soon as juul is launched. It has a realistic taste, simple to use, convenient to carry, and battery life. There is almost no e-liquid. Leakage caused juul to quickly occupy a huge share of the vape market, and attracted a US$12.8 billion investment from the global tobacco giant Altria Group. In a few years, a small company became a large company with a level of 100 billion. This is Brought by the improvement of the vape experience.

Juul can be described as a dark horse in the vape market. He brought nicotine salt, which changed the taste of vape and made mini vape return to its dominant position in the vape market. Juul’s great success has allowed other peers to find their goals and have developed nicotine salt mini vapes similar to juul. For a while, the vape market ushered in huge changes. The previous mainstream EGOmini vape and high-power vape Almost overnight forgotten by the public, the nicotine salt mini vape quickly became the overlord of the vape market.

After the nicotine salt mini vape became the mainstream, the homogeneity problem appeared. At this time, how can vape gain a foothold in the vape market where homogeneity and competition are getting more and more serious? As I said earlier, improving the vape user experience should be the best way. Although vape is gradually maturing, it is still a relatively new product, and there are many things that can be improved. Starting from the user experience, developing products with better experience are not afraid of being eliminated from the competition.

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