Vape trend led by nicotine salt
The reason why smoking is addictive is that after the nicotine in tobacco crosses the blood-brain barrier, it can stimulate the brain to produce pleasant dopamine. The psychological dependence on this sense of pleasure is also the main reason for smoking addiction. During the process of smoking traditional tobacco, smokers will also inhale carcinogenic smoke tar, carbon monoxide, formaldehyde and other compounds, which can be said to be at the expense of harming the body. In exchange for this kind of pleasure. The original intention of the invention of electronic cigarettes is to help smokers reduce harm and quit smoking by using e-liquid that does not contain carcinogenic compounds, thereby improving the health of smokers, and clarifying the common goals of both parties: Create an atomizing liquid technology that is more in line with the needs of smokers.
Most of the earliest e-liquids used direct addition of free base nicotine. At that time, atomization brands believed that since nicotine is the substance that causes pleasure and addiction in traditional tobacco, the e-liquid made from it will also be used. It enables smokers to receive a similar experience when using traditional tobacco.
Many businesses blindly increase the concentration of nicotine in e-liquids in order to achieve the same level of pleasure as traditional cigarettes. After too much free base nicotine is heated and inhaled, it is very irritating to the mouth, throat and entire respiratory tract. The result is that most of the nicotine is coughed up. After learning about traditional nicotine e-liquid, researchers began to try to find the iterative substance of nicotine e-liquid in the composition of natural tobacco.
Natural tobacco contains thousands of different ingredients. In addition to nicotine, it also contains many different organic acids. Therefore, nicotine, as an organic base, mostly exists in the form of "nicotine salt" by combining organic acids in natural tobacco. The presence of acid and salt form reduces the irritation caused by nicotine free base in smoke.
First of all, the research and development team selected more than 20 kinds of acids from dozens of natural tobacco for experiments, and made dozens of alternative salts with high stability. Secondly, through blind testing of old smokers' pleasure experience, laboratory simulated smoking smoke composition analysis, and clinical blood nicotine concentration test, the research team finally chose benzoic acid to add vape oil, with nicotine salt as the core. The new formula of electronic cigarette oil was born.
After the nicotine salt technology was scientifically verified, a certain brand began to sell cartridge-replaceable electronic cigarettes with nicotine salt e-liquid in the United States. With the addition of nicotine salt vapes, the brand quickly grew into a super unicorn. In 2018 reached a valuation of $38 billion. At this time, most countries in the world have not yet clearly regulated electronic cigarettes, and the brand is a pioneer in the use of nicotine salt e-liquid. It can be said that it is quite easy to achieve such a huge achievement.
The great achievements of the brand after using nicotine e-liquid make people feel that vapes have the opportunity to bring the next trillion-dollar market, and vapes have become another new track for investors to compete. And also in 2018, thousands of electronic cigarette brands in China appeared quietly, and electronic cigarettes officially entered the era of pod vape. Use has played a decisive role in the growth of vapes in recent years.
Prev: Why is the smoking cessation effect of vapes so...
Next: The effect of atomizing core on electronic...
