What should I do if the flavored e-liquid manufacturer is banned?

With the rapid rise of the vape market, the diversity of flavors has become an important means for vape brands to attract consumers. However, all this will undergo subversive changes in the new regulations issued by the State Tobacco Monopoly Administration. According to the new regulations, the sale of flavored vapes other than tobacco flavors and vapes that can add atomizers by yourself will be prohibited. This regulation has undoubtedly brought a huge impact to the vape industry, but it has also pointed out a new direction for its future development.

For a long time, flavored e-liquids have occupied the vast majority of the e-liquid market. At that time, there were tens of thousands of e-liquid flavors on the market, including fruit flavors, candies, drinks, etc., accounting for 95% of e-liquid flavors. Around 20% of the total, the proportion of pure tobacco-flavored e-liquid is less than 5%, and the proportion of flavored e-liquid is so high. Once flavored e-liquid is banned, the impact on e-liquid manufacturers can be imagined.

Now, the production of flavored e-liquid has been completely banned in China, and vape users have completely said goodbye to flavored e-liquid. Although the government has issued a buffer period of several months, the cliff-like e-liquid flavor failure has caused many vape users to say goodbye to flavored e-liquid. e-liquid manufacturer is also very fond of Alexander.

First of all, the impact of this regulation on the vape industry is obvious. Flavor has long been the gold mine of vape, with flavoring products accounting for nearly 90% of the market. Now, the ban on the sale of these "fruit-flavored" vapes means that a large number of vape brands will lose their original core competitiveness. Not only that, vape manufacturers also need to rethink how to attract consumers and how to stand out in an increasingly homogeneous market.

However, the ban on flavored e-liquids has also prompted vape manufacturers to seek new development directions. First, they need to reposition their brand and products. Having lost the differentiation advantage of taste, brands need to find new selling points, such as technology, quality, service, etc. In addition, vape manufacturers also need to strengthen cooperation with tobacco companies to develop tobacco-flavored vapes that are more in line with national regulations.

At the same time, technology has become the core direction for vape manufacturers to innovate and upgrade in the next step and create differences. Some leading vape brands have begun to use technological empowerment to improve the differentiated competitiveness of their products. For example, some brands use exclusive nicotine technology to improve the taste and satisfaction of tobacco flavors; others use automated assembly equipment to improve production efficiency and product quality.

The ban on flavored e-liquids is a huge challenge for the vape industry, but it is also an opportunity for transformation and upgrading. For vape brands, the key is to constantly seek innovation and development while complying with regulations in order to stand out in the fierce market competition. Only in this way can they remain invincible in this increasingly standardized and mature market.

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