Who is using vape?
Views: 426 Update date: Jul 16,2019
As an alternative to tobacco vape, who are its users? Who is using vape? The target users of vape are good for smokers, but are they actually in line? In fact, when the smog was popular, many non-smokers joined the vape user base.
So who are the smokers using vape?
The vape users are younger, and the young people are the main force of vape consumption:
The rejuvenation of vape is a trend in the world. According to Xinhua News Agency, the results of the annual survey released by the National Drug Abuse Research Institute show that the proportion of students who smoke vape has nearly doubled.
Some merchants tell the reporter that in fact, the main reason for buying vape is two kinds of people:
One is that the wife buys a cigarette for the husband, and he wants him to quit smoking, which is the majority. Few smokers buy vapes themselves to try to quit.
The other is young people who like fashion. They prefer vapes with big smoke. Many of them don’t smoke. They buy vape instead of pumping. It’s better to play, fancy smoke is their fun.
At vape stores, the basics of buying vape are young people, and even many are underage students.
"Young people's consumption accounts for more than 30%, and this proportion is still increasing." Some merchants said that some young people are seeing friends playing, I feel very cool, so I also buy. "Sometimes I would say that I don't smoke, I just bought an vape from the camera, so I want to be cool and smoke."
When there is demand, there is market. There are a number of brands of vape that have products specifically tailored to young people's needs, such as emphasis on fruit flavor, steam smoke, and DIY. According to reports, its main style of young people market, monthly sales of tens of thousands.
In order to fight for the young people market, there are also vape products and TV dramas and stars hanging. For example, a brand of vape and the recently released movie "The Last Night of the Earth" will be promoted together. Buy vape to send a movie ticket, because the movie protagonist Huang Jue is said to be an vape enthusiast. According to the merchant, the effect is good.
Very old smokers' vape is mainly obtained through gift giving:
In addition to the young smokers will be more active in purchasing vape, generally older people will not take the initiative to buy or understand vape, most of them are obtained through the gift of friends or relatives.
Old smokers are not enthusiastic about vape mainly because: old smokers have low acceptance of new products; long-term cigarette tastes have long been used, and they are not used to vape; they may have tried vape before. But the taste of the vape was really bad, so I was disappointed with the vape.
As an old smoker, whether it is a wife or a child or a friend, I hope that he can quit smoking as soon as possible, so vape has become a very good gift.
Officially because most of the old smokers' vape sources are donations, the old smokers, although large in number, are the ones who are most looking forward to quitting, but they cannot be the main user group of vape.