Why is vape so popular all of a sudden?
When vape first came out, it was tepid. It has been launched for more than 10 years. Not to mention ordinary people, even many smokers are not aware of vape. Even smokers who have used vape have nothing to do with vape. Feel. So why did vape suddenly become so popular a few years ago?
In fact, the popularity of vape can be divided into the initial stage and the mature stage. In the initial stage, the big smoke vape is widely sought after among teenagers. The cool fancy smoke show and Xinyi's products are deeply attracted to these teenagers, but Vape in this period could not attract the attention of ordinary smokers in terms of usage and taste, so vape in this period was only popular among teenagers, neither smokers nor the capital market paid much attention to vape.
China is the world's largest tobacco market, with 316 million smokers, who consume about 50 million boxes of traditional tobacco every year, accounting for 44% of the global total. But the market penetration of vape was only 1% in 2016. According to relevant statistics, the global vape output value in 2018 was US$16 billion, 1.3 times that of 2017 and 7.6 times that of 2012. China's vape consumption only accounts for 10% of the global market. Whether it is from the transformation of the smokers' stock market or from the expansion of new incremental markets, the theoretical space of this consumer market is huge.
Most people understand the market potential of vape, but what really made vape a hit was the acquisition of juul in 2018. A new company was acquired at such a high price after only operating for a few years. global attention. And juul brought not only the huge acquisition of the acquisition, it also brought nicotine salt e-liquid. Since then, the taste of vape has been greatly improved, and vape has begun to be accepted by the public. In view of the huge potential of the cigarette market , a lot of capital has also begun to pay attention to the vape industry.
Another reason for the sudden popularity of vape is that vape is an entrepreneurial project with a very low threshold. It does not require billions of funds and a team of hundreds of people like smartphones. Some experts have analyzed that the entry investment of vape only needs about 5 million. And if you don't want to do product development and independent branding, you can easily find a few OEM prototypes from the Shenzhen foundry.
Since 2018, vape has become the first choice for public entrepreneurship. In this year, thousands of vape brand registrations suddenly increased. Since then, vape has entered the public's field of vision, and it is no longer the kind of niche product it used to be. Now, it is starting to become a fashionable and practical product, and it can be said that almost no one has not heard of vape after 2018.
It was also during this year that vape became the darling of capital in the primary market. Since the juul acquisition broke out, dozens of vape companies have received financing in just a few months, with a total financing of hundreds of millions of yuan, and vape financing. Smooth winds and smooth water have become the annual capital investment outlet.
Vape is a light industry category with a fairly mature supply chain in China. Nine out of ten vapor vape, e-liquid products and x-related accessories in the world come from Shenzhen and surrounding areas. It's just that the main consumer market for vape in the world is not currently in China, and more than 90% are concentrated in Europe and the United States, especially the United States and the United Kingdom are the top two. So China's vape supply chain is not new, it is already highly socialized.
Moreover, vape does not require thousands of components like smartphones, and only a few core suppliers can provide the core components of smartphones such as screens, chips, and cameras. Vape generally consists of three parts: atomizer, cartridge and battery. The chip is the core component of the atomizer, which directly affects the power, mode, power and taste of the vape. But even such components, manufacturers abound around Shenzhen. So it's no exaggeration to say that "you can do vape if you are an individual".
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